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Short of adding and adding and adding to one long list of letters, what we believe is that it’s really important to really embrace each of those individual communities and what is most meaningful for them.”Īnd so, with an ambitious new brand, NYC Pride wants to unify the Pride movement while celebrating the individuality of its ever-growing list of emerging communities. “And I think the challenge for us is to understand that there are many, many more communities than we could ever fit into the LGBTQIA+ alphabet. “Some people call it the alphabet, but I think it’s much more than that,” says Dan Dimant, media director for NYC Pride.
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In the late ’80s, many activists pushed for the movement’s expansion, creating the LGBT acronym-an acronym that has swelled over the decades to LGBTQIA+ (the meaning of which can differ depending who you’re talking to). People created new flags to depict Pride, specifically for people who are transgender, nonbinary, and pansexual. And by 1978, artist and gay-rights activist Gilbert Baker created the powerful icon that became synonymous with the Pride movement: a rainbow flag.Ĭapping the story there makes for a tidy ending to the Pride brand. A year later, on the anniversary of the riots, thousands of people marched in the streets of New York, San Francisco, Chicago, and a few other large cities in what would become the first Pride parades in the country. Five days of protests in the area followed as the beginnings of the gay rights movement was ignited. But this night, the clientele, who usually acquiesced to the constant police harassment, fought back. On the night of June 28, 1969, NYC police raided the Stonewall Inn, one of the most popular bars in New York.